Web and print design

Project: Translate a 70+ page technical handbook for national members of the Open Government Partnership into both web-friendly content and a series of PDFs for downloading.

Design overview: This was one of my first large-scale projects, which required me to design the sub-brand identity of the Handbook, think through how to make this complex document into a web product for the first time, and create a series of PDF documents that had the same branding in a printable format.

Result: A dynamic, cohesive sub-brand that captures the “DIY” ethos of our national members applied across content formats.

The process

This project began with a conversation about the vibe of our new Member Services team, which was charged with updating the Handbook and advising our members on how to navigate OGP’s processes. Over the course of a few conversations and mockup rounds focused on expectations, member needs, and design requirements (i.e. using the teal from OGP’s palette as the defining color for this team), I created a sub-brand that had a craft-style, DIY feel using halftone images overlaid on paper cutout backgrounds.

On the web design side of things, which later fed into the print design, I adapted another layout style that I originally co-created with our web developer team and an external design consultant as the basis for the Handbook. I also made some small tweaks to customize the look and feel for the Member Services team, such as adding in hand-selected icons for each page, removing subsections from the landing page, and creating a division of chapters to separate the content.

Final product

Here’s the Handbook landing page, and the Downloads page where all the PDF documents can be found.